Anyone can call himself a coach now a days, the term isn’t protected. That’s why there are hyphen-coaches for every situation you currently find yourself in. For example Success-Coach, Running-Coach, Weight-Coach. Surely it’s only a question of time until the first Dying-Fearlessly-Coach shows up on the horizon and publishes his homepage.
But the inflationary use of the term also has its advantages. More and more people dare to admit that there is something they cannot handle on their own and need support.
A large part of managers who have their own coaches would have bravely smiled away a third burnout before admitting having problems mastering their lives. In modern times they afford a personal trainer and a
time-management-coach.
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